Success Stories

Independent

Press Association, a media infrastructure organization, wanted to create an overall organization integration strategy and reposition its brand with funding foundations. Mr. Edgell was asked to prepare an enhanced organizational design and development strategy including a new proposal and communication approach and a targeted foundation list (over 400 media funders). His work enabled the organization to acquire funding from new sources and to be selected as one of three finalists (from over 100 invitees) for

a $1 million grant. 

Columbia Business School's Executive Education Program wanted to improve customer recruitment. Mr. Edgell was retained to enhance branding, increase the number of participants recruited (by 15%) without any increase in marketing budget, and to recommend curriculum enhancements. His changes resulted in a cost-effective reallocation of scarce marketing resources and enhanced ROI. Soon thereafter, the FINANCIAL TIMES ranked the program number one in the world.

Dialog: Our Guiding Line

Ameursian believes that building stronger dialog between our clients and their partners serves a greater vision of social responsibility. Our mission is to enhance our clients' relationships and linkages using the tools of media, education, and research. Our process includes delineating needs and objectives, research, testing, and measurement to ensure that our client’s investments are optimized using dual bottom line metrics.

Robert Edgell is Executive Director and works with a customized selection of other consultants as required for each specific client. To learn more about Robert, go to robertedgell.com.